RPM is shortly defined as “Revenue per thousand impressions (RPM)“. Increasing tips on adsense RPM should be smartly implemented. I say RPM varies from different country locations. Adsense RPM is also responsible for your increase/decrease in CPC ( Cost Per Click ). Before you learn few tips to improve RPM, you need to learn what is adsense RPM and how it is calculated.
What is RPM?
RPM stands for “Page revenue per thousand impressions (RPM)” in adsense terms. It can also be calculated by a simple formula as it defines.
So the above formula clearly explains that RPM depends on pageviews and estimated earnings. Estimated earnings would vary depending on CPC and CTR. You need to understand if your CTR is high then surely your account in risk. But if you would like to increase your adsense earnings then you should have more clicks.
1. Target USA, Canada, Australia, UK
I found my adsense RPM varies depending clicks that I receive from USA, Australia or other countries. If you receive more clicks from low cpc countries like India, China, Pakistan and few, then I can guarantee your RPM decreases very fastly. So I found driving traffic from USA to my blog helps to increase my RPM quickly. If you receive good clicks from USA, UK like countries this would surely also help to increase in CPC.
2. Pageviews Responsible
Pageviews are responsible for your RPM.
Ex: As RPM is calculated per thousand impressions. Let’s consider a small example. If you RPM is $10 then your estimated earning is $10 per thousand impressions. So you can easily calculated how much earnings you can generate if you have 5 K hits to your site. I mean 5 * 10 = $50. So pageviews and clicks matter here. Note: these are just estimated calculation and may vary for sure.
So remember if your pageviews are increasing and not receiving clicks then your should remember your RPM gradually decreases. So place adsense ads below post title in your blog and other places to get more CTR. I do recommend to have 1%-3% CTR to place safe gave regarding adsense.